* a.k.a. Visual Reputation Management

In a world that is becoming increasingly visual and where people communicate with emoticons and giphy’s instead of words, we will all at one point will have to reflect on how we are perceived visually. Spoiler alert: sticking a big logo on a bunch of pretty pictures won’t do the trick.

In order to successfully convey your message, you need to create a visual language that embodies your core values, your intrinsic brand persona. Once you’ve mastered that, communicating through visuals becomes easy as 1.2..3…